Shella World Glossary

You’re reading Shella City and coming across words from Shellan Language and terms related to the World. All these terms can be understood from the story context, but we may forget or need more details.

This live-updated glossary will get you covered!

Advé: A Shellan term for an advertiser or someone who promotes values and images.
Alter-Code: A rare, high-level Elegance Code capable of altering the recipient’s sensory perception (hearing or vision).

Beauty: In Shellan culture, this refers to “existence” or “identity” rather than just aesthetics. To lack beauty means to “not exist.”
Beauty and Elegance Theory: One of the core Image Theories defining the relationship between inner identity (Beauty) and its outward expression (Elegance).
Big Four: The four most powerful Sky Unions: Fashion, Image, Wealth, and Luxury.
Binding-Contract: A strict, long-term contract (typically 15 years) signed by Domainia models, granting the agency significant control over their lives.
Black Hat: A freelance cybercrime organization involved in the Techno Battles.
Bless Event: A secret, exclusive gathering hosted by Randal in Ma’Heart, involving drugs and uninhibited behavior to compromise and control high-profile guests.
Bless Member: A holder of the “Bless Membership,” an exclusive status granted by Randal to elite individuals (politicians, tycoons) who contribute to Shella’s image.
Bridges: The logistic networks connecting Shella City to Partner Cities, consisting of land, sea and air bridges.

Center: A title for the head of Shella City Council.
Challis: The luxurious, gated compound where Domainia’s models live and train.
Chain Bridge: A centralized blockchain financial network controlled by Shella, used for global transactions.
Charm Day: A national holiday celebrating the signing of the Shella Treaty and the city’s foundation.
Chaos Zone: Areas outside Shella (often in proximity with war zones) with lack of real government, under the rule of militias with poor safety and life conditions.
Chengal Hall: The headquarters of the resistance, named after the chengal wood.
Coiffé: A hairstylist.
Cosmetica: The industry and union covering makeup, skincare, and fragrance.
Cybercrime orgs: Overseas organizations working as shadowy networks who conduct cyber-attacks to fulfill their own agenda or their clients’ agenda.

Designé: A fashion designer.
Devot: Holders of “Diva Cards”. The fanatical fan or follower of a specific Diva.
Diamond: Refers to market bulls, long terms investors and in the Fashion and Luxury Theory it means people with long-term outlooks.
Diva: The highest status for a femme model in Domainia, signified by a “Diva Brooch.” They possess advanced influence capabilities “Diva Elegance”.
Diva Card: A credit card issued under the name of each Diva. It grants Divas more points when used for purchases. It also helps the Devots to gain exclusive purchases.
Divinity Realm: The collective society of Domainia’s femme models.
Domainia: The major modeling and advertising agency that effectively rules Shella’s social and economic life.

Elegance: Translates in Shellan language to “Presence”. It’s the outward expression of one’s “Beauty” (existence). It involves presence, personality and style.

For a society, their elegance mean the culture, politics and social aspects.

Elegance Agreement: A verbal, honor-based agreement used inside the Sky World “We promise, by our elegance” instead of legal documentation.
Elegance Code: A technique using gestures, body language, voice tones, and micro-expressions to transmit emotional pulses and influence the “Inner-Mind” of others. Types of codes include Direct, Message, Unity, Multi, Super, Universal, and Hostile codes.
Elite Platinum: The highest rank within the Platinum network. They’re selected between Platinums to receive the Elite Platinum membership and report to the Lead Duo.
Entrepé: An entrepreneur.
Exquisite Union: The union responsible to protect Shella Stock Exchange and have oversight on the Exquisite Elegance Agreement.

Fashion: Refers to the Fashion industry and also means base/backbone.
Fashion Circle: Social and professional groups of designers, stylists, vendors, brand owners, personal shoppers etc. centered around specific fashion interests. They use Soshayl as a main platform and gather during Fashion-weeks.
Fashon Season:
Fashion-Week:
Femme: A gender identity in Shella, distinct from biological sex, associated with certain fashion and modeling traits. ⁴¹
Founders: The visionaries who established Shella City.

Gamies: A fashion circle and subculture focused on gaming style fashion.
Gold: a short-term, profit-driven market participant. It also refers to market bears.
Golden Age: The period of Shella’s immense economic prosperity under Domainia’s Image Framework.
Governé: The head of the Shella City Government.
Grounds (Ground World): The street-level society of Shella, comprising workers, small business owners, and the general population.
Ground Maze: The massive, tangled commercial district where most of the population lives and shops (divided into North, South, East, West).
Growth Age: The historical era preceding the Golden Age, characterized by construction and manual labor.

Haute Square: The district housing the Innovation Halls.
Hi-Sky: The elite executives and CEOs of major corporations living in the Skyscrapers.
Homme: The gender identity for males.

Image: The collective perception that determines value in Shella.
Image Framework: The set of guidelines and KPIs (Key performance indicators) derived from Image Theories that businesses follow. The Image Framework is not legaly m
Image Committee: A city-committee that reports to the City Council, it provides the oversight on the Image Framework, allow patents to be promoted to the Overseas and resolve conflicts between businesses applying the Image Framework. It was structured by the City Council after adapting the Image Frame
Image Union: The Hi-Sky Union and one of the Big Four in Hi-Sky (Fashion, Image, Wealth and Luxury Unions) which represent Modeling and Ads Industries.
Image Value: The economic valuation of a company or person based on their image rather than just assets. It’s used to prinit the Luxins currency during Golden Age.
Inov: An innovator or inventor working in Haute Square.
Investé: An investor.

Journalé: A journalist.

Lawyé: A lawyer.
Libroz: A gender identity in Shella with a gender fluidity state. It means to live free from gender constrains.
Lo-Sky: The lower tier of the business world, grouping corporate employees and small entrepreneurs aspiring to reach Med and Hi-Sky.
Lové: Lover. The romantic partner in an affair or binding relationship.
Luxin: The currency of Shella City.
Luxury: Defined as”economy growth.” in Fashion and Luxury Theory.
Luxury Union:

Ma’Heart: The secret underground hall where Bless Events are held.
Managé: A manager.
Maquillé: A makeup artist.
Maze Model: A freelance model working with agencies in Ground Maze, not affiliated with Domainia.
Medicé: A medical professional or doctor.
Metro-Loop: The high-speed magnetic transport system connecting Shella’s districts.
Mid-Sky: The level between Lo and Hi Sky. Grouping medium-size corporates and investors.
Mind-Gate: The barrier separating the conscious mind from the “Inner-Mind and regulate the flow of emotions in Seduction and Desires Theory.
Momma Kid: A term for Shellan born whom were raised by their parents rather than in a Spring Camp (Weren’t fostered)
Moto: Cars. Also, e-moto is an electric car.
Muzica: The music industry. Muzica Fashion Circles are centered around different music genres influencing fashion styles.

Overseas: The rest of the world outside Shella City.

Photogré: A photographer.
Platinum: A member of the network built on the Image Theories with Image coaching as its main career. They follow the duality system by assigning two members for each position.
Platinum King: A title for Randal, symbolized by a crown gifted by jewelry brands.
Pono: A term for the adult entertainment/pornography industry. It also refers to the extinct Ponos Circle, a chaotic sub-society that used to exist during Growth Age. Pono Heaven was a red-light street inside Ville District known for Pono studios, challenges and tournaments. It was accessbile only to adults and under personal responsibility due to its lack of security and spread of drug dealings, theft and murder.
Ports World: The society of workers in Shella’s Land and Sea Ports.
Prestige: The social class comprising the wealthy, hereditary families of Shella (Old Money).

Robuz: The circle and identity of people with bionic/robotic limbs and enhancements.

Safe Passage: Agreements between Shella and Partner Cities to transport aid using conveys through war zones. Domainia use it to transport candidate models to the nearest recruiting agency
Shella Treaty: The international agreement signed by all UN members granting Shella City political neutrality and independence.
Silhouette: A software used to design and review fashion styles based on body scans and image data. Its algorithm was constructed based on the Image Theories.
Sky (Sky World): The corporate society operating in the Skyscrapers.
Soshayl: The social media app that is also an app for everything from e-commerce to maps to job applications.
Soul Momma: A title for femmes who donated their children to Spring Camps, they also donate breast milk.
Spring Camps: Camps working as non-profit organizations to raise orphan, donated and foster kids until they become sixteen. Known for using a strong education and uprising system made of Spring clubs that prepare future generations to be excellent in their fields.
Spring Agency: The agency under Shella Government that provides oversight for the Spring Camps and facilitate communications, donations etc.
Springys: A name for all the kids inside Spring and also the label for Spring camp graduates as adults.
Spring Kids: Spring kids are considered under the guardianship of the Spring camps, often donated at birth or orphans. (this also include Overseas War Zones orphans)
Spring Fosters: Kids who live in the Spring Camps by fostering from their parents (similar to a boarding school).
Super Beauty / Super Model / Super Value/ Super Adam: Theoretical ultimate concepts in Randal’s Image Theories.
Sylvan Couture: A social group living in the National Park who embrace nature, handmade fashion, and reject materialistic life.
Synergy: The concept of individuals or groups combining to create a greater image.

Violet: The color that indicates “bright future”

War Zones: Areas outside Shella under military conflicts.
Waité: Waiter/ service staff at restaurants.

Ze: in Shellan Language it means both he and she.